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Firms must keep investing in IT'
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The winning formula would be a combination
of
dotcom and traditional business practices
ECONOMIC uncertainty and disillusionment
with e-
business should not influence companies to
suspend investment in information
technology,
leading businessmen in SA were advised last
week.
Although dotcom hysteria had collapsed into
dotcom despair, companies should realise
that the
advent of e-commerce had changed business
tactics
irreversibly and would continue to do so,
said
Leon Shapiro, vice-president of business
advisory
firm, Gartner Group.
"E-business hasn't delivered on its
promises
over
the past few years, so many businesses have
decided this is a prudent time to scale
back
or
even suspend all IT activities," he said.
"This is not the time to suspend IT
investments.
But they must be very carefully targeted
and
relentlessly focused on business processes
that
matter most to your bottom line. They must
involve revenue generation as well as cost
control."
Companies that forged ahead and integrated
e-
business into their core activities today
would
be the winners of tomorrow, said Shapiro.
The winning formula would be a combination
of
dotcom and traditional business practices.
The
difficulty lay in deciding which IT
investments
to make, as business needs were changing so
rapidly.
Research director Andy Kyte said the major
failing, particularly in advanced nations
like
the US, had been a lack of synergy between
corporate business strategy and e-business
strategy, which was simply plonked on top.
Companies needed a holistic business
strategy,
not an isolated e-business plan, he
said. "An e-
business strategy implies you have a real
strategy and a plaything called e-business,
and
that's not the successful model for the
future,"
he warned.
To come up with a sound corporate plan,
companies
should look ahead, predict how their
markets
were
changing, and ask how they had to adapt to
remain
relevant.
"Look at your competencies, what you own,
and
your justification for existence. Then
reflect on
the assets you will need and what sort of
organisation you will have to be to match
the
future," said Kyte. Those assets had to
include
the people, skills and knowledge a company
would
need as well as its physical assets, he
said.
Most companies would find a mismatch
between
what
they were now and what they had to become,
he
warned. "There are things you don't have
which
you need to acquire, and things you do have
which
could be liabilities." Acquiring new assets
was
easy, but ditching operations which today
were an
integral part of the business was far
harder. "You can't get from A to B if you
won't
let go of A, but it's tough," said Kyte.
Examples of activities companies might need
to
jettison were some in-house manufacturing
processes, logistical operations or
technology
services that could be supplied more
efficiently
and cheaply by a third party. The ability
to
focus on core competencies and outsource
peripheral activities would see companies
becoming part of a network of enterprises,
with
information flowing between all the
partners.
That demanded a change of mindset as well
as
adaptable technologies, said Kyte.
A survey in Europe showed that this idea of
networked companies was not merely an idea
dreamt
up by analysts, but was beginning to occur.
It
found that 58% of managers recognised that
becoming more virtual in other words,
owning
less
and managing more would be a key to their
success.
Companies should also bear in mind two
other
trends when they tried to assess their
future:
globalisation and transparency.
Globalisation had seen competition encroach
from
every direction. But it worked both ways,
said
Kyte. Instead of being a terrible threat it
could
be a fantastic opportunity to expand. "You
might
defend very effectively, but unless you go
out
and score some goals you are never going to
win
the match. You need a management team that
looks
beyond the local vision," he said.
However, before a company invested in
enhancing
any of its existing processes, it needed to
ask
whether it should even be handling those
processes internally, said Kyte. If a third
party
could run some operations more effectively,
the
company could take its first steps into the
new
interlinked economy.
Aug 16 2001 12:00:00:000AM Lesley Stones
Business
Day 1st Edition
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